On the program :

  • AI and Natural Language Processing
  • AXA’s context and Culture & Employee Engagement management challenges
  • The Pulse device: objectives and first lessons
  • Semantic Analysis: 40,000 verbatims analyzed
  • Question and answer session


petit-dejeuner, laduree, proxem, axa


François-Régis Chaumartin, Proxem CEO, opened the conference by presenting the objectives of the event and the speakers. He then introduced Artificial Intelligence, demystifying language processing and its possible uses by explaining how Proxem Studio – Semantic Analysis Software, uses Artificial Intelligence to distinguish major trends and analyze the opinions and feelings in the collected verbatim.


Then, the speakers from AXA took the lead in presenting their respective backgrounds, sharing with the participants the context of the company and the challenges of the Culture & Employee Engagement department, its history and positioning.


The speakers from AXA explained the objectives and first lessons of the Pulse device, the employer barometer generated by analyzing the voice of their employees. They then answered the following questions:

What did the social barometer look like before Pulse setting up?

Why leave a traditional barometer device for a more frequent and open approach (balance in open / closed questions)?

How are the results used by the Management?

How are the action plans animated? at which level of the company (headquarters, regions, BU, team)?

What are the first feedback from the Direction, Managers, teams on this new device?


AXA used Proxem’s Semantic Analysis Software to analyze 40,000 verbatims written by their employees in three languages. Background: At the end of 2017, AXA conducted a discussion with their Board regarding corporate culture with the aim of translating values ​​into observable behaviors. Following a first workshop organized with Management, a need to understand the voice of collaborators was felt within the company. This reflection led the teams to rely on the new barometer to collect the voice of employees in order to build “do’s and don’ts”. More generally, it was also a question of understanding the expectations of the employees contained in the 40,000 verbatims collected in French, English and Spanish.


The morning ended with a Q & A session and discussions with participants about next steps and ongoing projects on Culture and Engagement at AXA.